Passion and Purpose

Simply Celebrate is a collaboration and partnership between Sherry Richert Belul and Tricia Huebner, longtime friends (20 years!), former work colleagues, and joyful companions along the spiritual trail.

The original idea for Simply Celebrate began in 2003 when Sherry was volunteering for the 5am registration shift at a yoga studio in San Francisco. In the quiet hours of the morning, she started jotting down “celebration” ideas and emailing them to her artist friend, Greg Bracken, asking him to create some doodles (i.e., whimsical illustrations).  The batch of “morning yoga” celebration ideas grew to 101 of ‘em — and in 2005 Sherry decided to publish them, which became the book:  

It was always Sherry’s intention to have Simply Celebrate grow into something more than just a book– more ways for people to be inspired to practice celebration daily, more ways for people to connect to themselves and others, and more products and resources to bring celebration to the world at large.

Then one sunny fall day in 2008, Sherry and Tricia met in an outdoor plaza in San Francisco to discuss their futures.  They decided to form a partnership and to turn Simply Celebrate into a new kind of business -- an online destination site where like-minded people could meet, connect and find unique products and services to support them in turning ordinary days into an extraordinary life.

However, the story doesn’t end there. You see it's not just about us.  The “us” includes YOU.  If you’re someone who believes that life is meant to be a journey and experienced to the fullest, then we invite you to join us in creating a place that helps all of us wake up to the world around us. We invite you to connect with us and join our community of ordinary people striving to live extraordinary lives.

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